U.S. Aerosols Market Foraying Into Emerging Economies, 2018-2025
The U.S. Aerosol Market size is
anticipated to be worth USD 12.9 billion by 2025 due to its increasing
consumption in various industrial sectors ranging from personal care to
agriculture. Higher spending power owing to growing consciousness towards
personal care and hygiene has increased the need for cosmetic products among
the American population. This acts as a key factor supporting the demand for
aerosol based products.
Personal care sector in North
America is expected to grow during the forecast period due to growing awareness
of self-grooming and hygiene mostly amongst the younger audience. Reduced
wastage, precise & even spraying, quick & hands-free application and
longer shelf life are some of the features that have increased the usage of
aerosols over the years especially in personal care & cosmetic products
industry. Increasing awareness for self-grooming among men is expected to drive
the sales of the U.S. aerosol market over the next few years.
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Other than personal care products
& cosmetics, aerosols are also used extensively in household applications
such as surface cleaners, air fresheners, cooking sprays, and insecticides.
Rising awareness regarding hygiene and product that can be conveniently used
are playing an important role in consumers’ decision making capacity.
With the advent of various
technological advancements to produce low cost, VOC-free, and low global
warming potential (GWP) products, the demand for aerosols is expected to
increase in the near future. Various companies are vying to manufacture
products that are non-flammable and with zero ozone layer depletion capacity.
This is expected to provide new growth opportunities to this market. For
instance, Honeywell introduced “Solstice” propellant in their personal care
products segment.
In 2017, steel packaging
accounted for more than 55% of the U.S. aerosols industry. Aerosol in steel
packaged cosmetics offer quality with fine vaporization/foaming for immediate
use. Apart from this, aerosols are also extensively used in products such as
pastes, shaving foams, deodorants, gels, paints and food products such as
cheese and cream.
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Hair care industry consists of
huge array of products out of which hair sprays and foams are the most popular
and used products. Hair care products account for a significant share in the
personal care industry in the U.S. Recent innovations have further increased
their demand. For instance, dry shampoos and sprays have gained tremendous
popularity in the last few years. They are available in different varieties
with nutrient requirements catering to different type of hair. This growing
trend is expected to continue over the next few years. The changing consumer preference
for personal care & cosmetic products are expected to result in an
ever-changing landscape of the U.S. aerosol market.
The competitive landscape of the
U.S. aerosol industry is highly fragmented owing to the presence of several
local players. Companies such as The Procter & Gamble Company, Unilever,
Henkel AG & Co. KGaA, Akzo Nobel N.V. and S.C. Johnson & Son are some
of the top companies present in North America. But they also have a global
presence due to their extensive product portfolio and strategies they follow to
stay competitive.
Key industry leaders are
diverting their attention towards new product innovations, especially in
personal care sector, and this factor is expected to promote the U.S. aerosol
market growth. In certain cases, leading players are acquiring other players to
enter the aerosol market. For instance, in July 2017, Henkel acquired Darex
Packaging Technologies and Sonderhoff Group (headquartered in USA), which
supplies high-performance sealants and coatings for the metal packaging
industry around the world. This will strengthen its adhesive technologies
business and improve its product portfolio. The willingness of companies to
enter untapped niche application segments are expected to redefine the shape of
the U.S. aerosol market over the next few years.
Key segments of the U.S. Aerosol market
Packaging Material Overview, 2010-2025 (Million Units) (USD Million)
·
Aluminium
·
Steel
·
Plastic
·
Glass
Application Overview, 2010-2025 (Million Units) (USD Million)
·
Personal Care & Cosmetics
o
Skin Care
o
Hair Care
·
Household
o
Air Care
o
Surface Cleaners
o
Fabric & Leather Care
o
Others
·
Paints, Coatings & Adhesives
o
Building & Construction
o
Automotive & Industrial
o
Others
·
Food
·
Medical
·
Others
The report has analysed several players in the market, some of which
include
·
Unilever
·
Akzo Nobel N.V.
·
S.C. Johnson & Son
·
Henkel AG
·
The Procter & Gamble Company
·
Reckitt Benckiser Group plc
·
Honeywell International Inc.
·
Others
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