2019 Global Men’s Grooming Products Market: Key Players, Consumer Need, Forecast 2025

The global men’s grooming market is a segment on the basis of product type, distribution method and price range. Segmentation based on product type is done as shave-care products as shaving gel, shaving cream and after-shave lotions. The hair-care product market is segmented as shampoo, conditioner, hair-gels and others. In terms of skin care the product is further segmented in moisturizers, soaps and face wash among others. Based on distribution channel the market is divided as supermarkets, retail stores, e-commerce, drug stores and hair salons. Segmentation on the prize segment is done as low, medium and high. Based on region the market is segmented on North America, Europe, The Asia Pacific, Latin America and the Middle East and Africa. Geographically, the region of Asia-Pacific is growing at a higher rate due to increased spending power and overall popularity among the masses.

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Till the recent year’s product portfolio of male grooming products were shaving creams, colognes, deodorants and shampoos. However, the product portfolio has now grown and has various other components like anti-ageing products, serums, concealers, bronzers, facial creams and so on. The global men’s grooming product market is growing due to increased awareness among the look-conscious consumers and popularity of personal wellness products.

Furthermore, the market is also growing due to an increased mentality among the millennial generations. The boys and men of this generation are equally concerned about their appearance. They take the time and efforts to use products that help them look groomed. Another factor that is helping the market growth, is the growing popularity of ecommerce and various social media platforms. The online market is still at a budding stage and is currently experienced high growth. The ease of shopping from home at convenience of the consumer, along with the fact that they can skip the traffic and billing queues have substantially helped the market grow.

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The market is also growing due to increased spending on male-specific toiletries as compared to shaving products. However stringent regulations and increasing consumer preference for organic products with natural products is playing an important part in the industry. Retailers based in stores have separate sections to men shopping for their personal needs. The grsowing promotional and marketing expenditure on men’s grooming product is another factor that is influencing the market growth. The current market is huge with scope of growth for small industries too. Especially in the segment of skin care where the innovation of products and design is continuous due to different skin types.

The key players of the industry are:

·         Beiersdorf AG

·         L’oreal Group

·         Procter & Gamble

·         Unilever

·         Others

The report on global men’s grooming products gives a detailed study of the market overview and segments along with strategies and policies adopted by the key players.

The concept of Men’s Grooming products exists since the era of Egyptian queen Cleopatra. History indicates of men pampering themselves through various means. Use of scented baths, oil massages for skin hydration, trimming of beards and treatments for balding men. Since then the products have been developing and growing.

Today wide range of products are available across the market, in economy and luxury product range. Startups have managed to secure funding for their unique product range and have grown exponentially. Industry experts have predicted the growth rate to be almost 50%. This is because the consumers also have increased spending power and don’t hesitate to spend on these products. From personalization of products and fragrances to becoming a part of daily care routine, the men’s grooming industry is expected to grow.

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