Over-the-top (OTT) Services Market Report 2021 (COVID-19 Impact Analysis) By Segmentations, Key Company Profiles & Demand Forecasts to 2021 – 2025

 Over-the-top (OTT) Services Market to Sustain Growth Vigor with Impressive ROI in North America

Over-the-top services market is likely to sustain a healthy growth trail over the estimated growth timeframe, significantly favored by rising adoption of smart devices, as well as supplementary internet penetration which is also offering substantial tailwind support for an already fast growing market. A new report by Adroit Market Research included in its humongous online data archive explores vital development milestones in the industry and highlights crucial aspects of the market that influence optimistic growth prospects. These report insights are highly desirable to instrument unfaltering business discretion and futuristic investments in global over-the-top (OTT) services market.

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The global over-the-top services market size is anticipated to reach nearly USD 210 billion by 2025. In addition, it is expected to exhibit a CAGR of over 15% during the forecast period 2018-2025. Over the Top (OTT) service denotes any type of streaming of media or video which offers access to TV shows or movies directly over the internet to the viewers. The major providers of Over-the-Top service providers are Amazon Prime Video, Hulu, and Netflix. Some of the major features that OTT services provide are original content, premium content at low cost, and compatibility wide range of devices.

Pandemic to Ensure a Lucrative Growth Trajectory in the Near Future

Besides media and entertainment being a significant growth churner in OTT services growth chart, simultaneous adoption rates across education, e-retail, IT and cloud integration are poised to function in favor of OTT market expansion. The competitive landscape displays stark consolidation as big players are willing to invest in acquisitions to ensure value-addition and expansion.

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These developments are expected to ensure new opportunities for sustainable revenue pools. A significant presence of industry veterans across developed countries, more specifically North America is likely to bolster impressive growth prospects in global over-the-top (OTT) services market.

With the lingering COVID-19 pandemic affecting business abruptly who are struggling to trace back their previous growth track, the OTT market is experiencing a massive shift and frontline players are realigning their business models to cope with the sudden end-use adoption upsurge, significantly influenced by stringent social and physical distancing norms.

The major players of the global over-the-top services market are Amazon.com, Google, Microsoft, Apple, Roku, Netflix, YouTube, Facebook, Hulu, and Roku. Moreover, the other potential players in the over-the-top services market are Home Box Office, Indieflix, Tencent, Vudu, and Rakuten. The recognized companies are coming up with innovative and new over-the-top services and solutions. For instance, in September 2019, Apple announced the launch of Apple TV+ in India. Apple TV+ is an on-demand video subscription service that is available through the Apple TV app to the users at less than $2 per month.

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Segment Overview of Global Over-The-Top Services Market

Streaming Device Overview, 2018-2025 (USD Billion)

• Smartphones
• Personal Computer and Tablets
• Smart TV
• Gaming Consoles
• Others

Content-Type Overview, 2018-2025 (USD Billion)

• Video
• Music
• Gaming
• Communication
• Others

Revenue Model Overview, 2018-2025 (USD Billion)

• Advertisement-Based
• Subscription-Based
• Transaction-Based

End Users Overview, 2018-2025 (USD Billion)

• Gaming
• Media and Entertainment
• Education
• IT & Telecom
• Others

Regional Overview, 2018-2025 (USD Billion)

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Middle East and Africa
  • UAE
  • South Africa
  • Rest of Middle East and Africa

• South America
  • Brazil
  • Rest of South America

What does the report include?

• The study on the global over-the-top services market includes qualitative factors such as drivers, restraints, and opportunities
• The study covers the competitive landscape of existing/prospective players in the over-the-top services industry and their strategic initiatives for the product development
• The study covers a qualitative and quantitative analysis of the market segmented based on streaming device, content type, revenue model, and end users. Moreover, the study provides similar information for the key geographies.
• Actual market sizes and forecasts have been provided for all the above-mentioned segments.

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About Us:

Adroit Market Research is an India-based business analytics and consulting company incorporated in 2018. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market’s size, key trends, participants and future outlook of an industry. We intend to become our clients’ knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code – Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.

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